May 9, 2011, Author: David, Comments Off

The fashion calendar of Lavazza

Categories: Men Fashion

Lavazza is founded as a small family company 125 years ago. But as “the modern father” of the Italian coffee is considered Emilio Lavazza, who leaded the company in the last 40 years and who, unfortunately, passed away in 2010 at the age of 79. During this period he managed to transform the former family coffee shop into a global force on the international coffee market. After four generations, the family company selling Lavazza in Italy and all around the world, reached 1.2 billion euro turnover. Every morning Lavazza enter the home of 20 million families only in Italy with a cup of coffee.

 

The history of Lavazza in recent years is undoubtedly related with one of the fashion events in the world: the edition of Lavazza calendar. Since 1991, the company annually presents a calendar that is a real art not only in the field of the advertisements, but also in the field of fashion. World famous photographers like Helmut Newton, Annie Leibovitz, David Lashapel, Ellen von Unvert, Eugenio Rekuenko, Jean-Baptiste Mondino and many others worked on the publishing of the calendar. Many world names took part in the promotion clips for the famous Italian brand: to mention only Nino Manfredi, Luciano Pavarotti and George Clooney.

 

The theme of the calendar is always different, but the unifying element is a cup of coffee Lavazza. An interesting fact is that Lavazza officially presented the Calendar for 2010 on 15 October with bright musical show. In honor of his hometown, the company chose namely the city of Turin to host the premiere of the extravagant and very impressive calendar.

 

But which is the history of the Lavazza fashion calendar? It is strongly related with the name of Emilio Lavazza. He started to lead the company in the late 1970’s. In 1977, Lavazza launched an ad campaign with the actor Nino Manfredi. Two years later the company opened the first training center in Turin. During the 1980’s Lavazza became a major exporter of coffee and marked a strong presence in France, Germany, Spain, UK, USA and other countries. The company was recognized as a leader in coffee production and in 1986 became president of the European Association for the coffee. Over the years, thanks to its capacity and successful image campaign, Lavazza became a symbol of the Italian lifestyle. In 1995, Lavazza celebrated its 100 – years anniversary and opened a coffee and a laboratory dedicated to research and study the taste properties of the coffee.

 

However, the expansion of the company towards the international markets started in 2002 and it was closely related with the edition of the Lavazza’s calendar. Emilio Lavazza is one of the first, who wholeheartedly believe in the power of television advertising, posters and calendars to impose on the market. While managed Lavazza, he invested a lot of money in impressive advertising, but the investments have returned with a large profit. Thanks to Emilio Lavzza’s managerial abilities and efforts, the company has grown enormously. Nowadays the coffee brand employs in its four plants in Italy about 1600 people and more 3000 people in the world.

April 15, 2011, Author: David, Comments Off

Haute Couture Week

Categories: Couture
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The Haute Couture Week has always been a major event in the fashion world. Collections and shows of the leading designers in the world are inspired by something insanely beautiful, made so as to impress, to tell stories. The small number of fashion houses, honored to produce collections “Haute couture”, creates much more than fashion. They make art – limited, veiled in many hours of manual work. Haute couture is fashion beyond the standard. All this is in Paris. Where else? The last Haute Couture week was dedicated to autumn-winter 2010/2011 collections.

The week had charmed and disappointed simultaneously. On the one hand, some designers have remained true to himself and his own artistry. Others were back to the practice of presenting years ago and showed their collections only to their potential customers. A third group of designers confirmed their ideas, developed by several seasons now, and have created more practical clothes, perhaps due to the financial crisis…

Christian Dior. Inspired by the nature and beauty of the flowers, the collection was in strong colours and volumetric forms in the style of Dior. A lot of tulle, organza and elements of boucle were used to dress the models like real flowers with colored cellofane on their faces and big hair sculpting.

Givenchy. The collection of Ricardo Silence for Givenchy was one of the most expected. The show was perhaps the strongest performance in terms of the definition of couture. Inspired by Frida Kahlo and the death in general, the collection was an art in few colours: white, ecru, and gold. Only one model was in the dark chocolate palette. The basic accents were a lot of embroidery and lace with hours of manual work behind them, small skulls and zipper structures resembling bones. A true haute couture!

Chanel. Unlike his spring haute couture collection this season Lagerfeld directed the overall vision of his models to the more dark and saturated colors and classic Chanel cuts and details. Tweed, wool and leather, combined with silk, chiffon and lace, embroidered masterly – these words perfectly describe the collection. Very much natural beauty emanated from the models, and shoes, reminiscent of sculptures in bronze. Simply Chanel. Nothing else!

Jean-Paul Gaultier. Turbans, passing smoothly in haircuts, a lot of tulle and neon accents. This season the inspiration of Gauthier was not coming from foreign lands, but directly from Paris. The vision of the classic elegant Woman of Paris in the middle of last century – with a cigarette, turban, uncovered shoulders and thin waist, but with a modern look through a lot of leather, sheer fabrics, velvet, tulle and satin …

And pretty models with the slimmest waists.

Valentino. After the collection for spring, which led to pole opinions, this time Valentino’s designers went for a more classic look, while still tending to attract young customers. The collection was called “The Dark Side of First Love” and was determined almost entirely in the doll look – short dresses, small, low heels shoes, interesting structures of the fabrics and a small palette of colors. Certainly, in red shades.

March 23, 2011, Author: David, Comments Off

Men Suits Fashion 2011

Categories: Men Fashion
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When it comes to men suits, they can all seem very classical. Men formal wear is usually simple: a shirt, a jacket, elegant pants and some nice shoes. In 2011 the suits have three important elements: broad shoulders, a slim waist, and slim trousers. It seems that the slim trousers trend is applicable to women too.

An important trend in 2011 is the double breasted suit; this type of suit has two columns of buttons, the collar is very wide and it was a very fashionable piece of clothing in the 50’s and 80-90’s. A double breasted suit with broad shoulders is the perfect choice for this season and if you have one from the last time they were in fashion, make sure you take it to the tailor and give it a V shaped cut.

When it comes to color, the best choices are the classical ones and they will probably remain in trend for a very long time. The common colors are black, grey and navy blue.

When it comes to buttons you have a few models. There is the one button suit which was a trend but will probably go back in trend pretty soon. This type of suit is a great way to look shorter if you think you are too tall. This is definitely a no-no for short men and will make them look even shorter.

The two button suit is the classical choice and a perfect selection if you want something that will be in trend forever. This type of suit is good to have in your house for special occasions.

If you are planning a three button suit you should know that it makes you look taller. It can also seem uncomfortable with that amount of buttons, but if you like this style, you can go for it. On the other hand if you are planning to buy a suit with more buttons you should at least try and wait a while to see if it comes back in fashion. There’s no point in buying a suit that is not in trend or it’s not a classic choice.

When buying a suit you should always look for the right material, make sure it feels good and it’s made of a good and comfortable material. You should always choose a tailor and make the suit right for your figure if you don’t find one that fits exactly. Some shops offer adjusting to their costumer’s clothing so make sure you take advantage of that and make your suit look like it was made for you.

February 21, 2011, Author: David, Comments Off

Fashion on your wrist

Categories: Watches
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Are you looking to buy a new watch? Do you like being in fashion? Do you know what to look for in a new watch? Well, if you are looking to buy a fashionable watch, there are some tips you can follow to guarantee a good deal. First thing you need to do is take a look on what is in fashion, not only about watches, but about what style and what colors to look for. Here are some ideas that may inspire you to get that perfect looking watch.

Fashion this season is all about personality and about statements. This means that you will need a watch to say something about you and about your life style. For men, this means a big watch with precious stones and maybe even some gold included. Black watches are always in fashion but color is not everything; it also has to have a nice looking design and a known logo will surely help. There are some manufactures that have been around for more then one hundred years so you can be sure that they know what they are doing. When they unveil a new watch, it is usually a big fashion show and they use celebrities to promote it. This makes them the most wanted watch in fashion industry.

Fashion can be quite expensive and if you take a look on what kind of watch to buy this season, you will surely find some with diamonds and crystals. Also an important factor is the band, this season is all about colors so be free to try a purple or blue band but make sure that it matches the watch. For women, small watches seem to be a hit, and of course, it has to have something that sparkles and gets the attention of those around her; diamonds will never disappoint.

The punk look is also in fashion this season; it is in contrast with the formal look which we got used to. Here, the watches are a lot more colorful and the shapes are more original. Electronic watches are more for the younger generation as adults seem to go for the classic style.

If you are looking for a cheaper watch, you can try searching for replica watches online. Although these are not exactly the real models, they do look amazing similar and they come at a much lower price. High quality imitation is an affordable way to stay in fashion.

February 8, 2011, Author: David, Comments Off

Flawless Mineral Make-up 2011

Categories: Make-up
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Mineral makeup is known to be the most natural make-up that you can apply on your face. This type of makeup has been used by Egyptians, but not necessarily for esthetic purposes.  People where using eyeliner (kohl) to protect their eyes from sunlight and cover the sensible areas around the eye.

Mineral makeup has the purpose of making you look beautiful; it will also improve the health of your skin because it uses natural minerals instead of chemicals as makeup companies usually use.

The benefits of mineral makeup are:

-          this type of makeup can only be powder, which makes your skin uniform and perfect looking;;

-          You don’t need a big quantity of makeup to cover your face and it will also look more natural. If you use the right technique, the makeup will last a very long time.

-          It doesn’t contain oils that might harm your skin; it cleans your pores and heals your acne.

-          It’s perfect for any type of skin and it contains ingredients that will nourish your skin;

-          The secret of this makeup is the fact that it doesn’t use pigments to color the powder, but iron oxides

-          It has a natural SPF that will protect your skin against free radicals and it gives a beautiful shine to your skin regardless the season.

Since in 2011 the look should be natural and nude, mineral makeup is the perfect method to make sure that you are in trend. For the perfect flawless skin you should use a primer, concealed and a mineral foundation. The great thing about mineral foundation is the fact that it doesn’t feel like a mask on your face. It will also look very smooth, natural and people won’t notice that you are wearing any makeup at all.

A minimalist look or a natural healthy face is preferable for your everyday activities rather than applying a lot of makeup and looking older or even tired. For your lips you can use a lip balm which gives your lips a natural color, a great feel, and a beautiful fragrance. Makeup was never this easy and beautiful and mineral makeup sure does the trick when it comes to the “natural nonmakeup” makeup, that type of makeup which shouldn’t look like you stressed too much for it but makes your face look flawless.

Mineral makeup is not only a trend in makeup but a good way to take care of your skin every season.

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